The Long Distance Ski Championship

Visma Ski Classics enter new markets!

The season VIII tour has kicked off with the two first events. For the remaining part of season VIII, Visma Ski Classics expands into new TV markets, including France, United Kingdom and the MENA region (Middle East and North Africa). 

In France the tour will be distributed through the sports television channel L'Équipe. The UK broadcasting is available on FreeSports; a brand new British sports channel operated in the United Kingdom and owned by Setanta broadcasting. The MENA region is reached through a partnership with beIN Sports and covers a total of 24 countries.

"We are satisfied to see the growing interest in our product. France is a main ski market with great potential for us. Reaching out through one of their major sports channels L'Équipe, will be exciting. In addition the tour also continuously grow outside of the "key" markets for our sport, this illustrates that the TV product; combining professional sport with beautiful landscape images from all around winter Europe, fills up a need". Says David Nilsson CEO Ski Classics